During his time at First Media, Michael has thrived at the intersection of creativity and systems. His day-to-day is a blend of hands-on editing. Crafting compelling, performance-driven ads for a variety of clients. On top of that Michael is a part of the Tech Ops Team. Working on the back end to help his team run as smooth as possible.

Over the years, Michael has had the privilege of editing several top-performing ads that have driven real results. He love shaping stories that move fast, hit hard, and connect with audiences. On the tech side, he led the initiative to bring his entire post team onto the iconik platform. Streamlining their workflow and setting them up for a smarter, more collaborative production.